Email Marketing

EMAIL MARKETING THE PROCESS

• Step 1: Email Marketing Strategy
  
  As part of the web development process we create an email marketing strategy to drive qualified leads and prospects to your website. For more information see process.
  
  
• Step 2: Full creative Email mail shot design service
  
  From the e-mail marketing strategy, the email marketing and creative is developed to pro-actively drive traffic to the website. The creative takes into account the website goals, audience profile, brand promotion, and promotional offers.
  
  Outline creative concepts for the email communication include; design layout, navigation, email content and landing pages for online campaigns.
  
  
• Step 3: Integrate the Email List system into website
  
  As part of our web design and development we will integrate a secure e-mail management system into the website. This will build an online mailing list overtime which updates itself automatically. We can load any existing email addresses held by the company.
  
  At this stage we agree what data to collect from web site subscribers e.g. whether to include mobile numbers for instance.
  
  
• Step 4: Build Email templates
  
  Seek client approval for emailer template designs. Once approved the email templates are built and tested.
  
  
• Step 5: Test Email Formats
  
  Test different formats of emailer eg. deadline driven / price driven, to determine which style of email gets the best results for the company.
  
  
• Step 6: Email Usage Reporting Stats
  
  As part of its Email Management and Delivery system, we can report on, total clicks, total unique clicks, total members on list, percentage of members on list who clicked, and the number of emails successfully sent.
  
  Our email marketing service coupled with our outstanding search engine positioning service and web design means we can put you ahead of the competition and drive more traffic to your website.
  
  WE GIVE YOU MORE - more leads more sales.