Features on Web Design & Online Marketing

Developing an international brand online is not for the faint hearted! Whist a company's UK website may be attracting visitors and ranking high on search engines, it does not follow that simply adding a sub domain or even a variant of the domain .com will have equal success.

Many companies are making big investments in their web designs, online advertising and SEO campaigns, yet research shows these same companies are failing to maximise on this investment by simply not following up web enquiries.

The mobile environment is dramatically changing the web landscape and this has a profound effect on how potential customers connect with businesses.

As the internet space becomes more crowded, top ranking organic listings (the free ones) get harder to achieve. Google takes approximately 80% of UK searches, so getting listed on page is essential. A combined approach of SEO and Pay Per Click advertising is a strategy that many companies are adopting.

Whether you are an established bricks-and-mortar store with loyal customers or a new website focused on using e-commerce to sell your products online, your business needs to embrace mobile commerce now.